Nokia episode has exposed the reality of Consumers in India
But the ruling class is quite unsuccessful to save even the interests of affluent classes
Palash Biswas
Contact: Palash C Biswas, C/O Mrs Arati Roy, Gosto Kanan, Sodepur, Kolkata- 700110, India. Phone: 91-033-25659551
Email: palashbiswaskl@gmail.com
Nokia episode has exposed the reality of Consumers in India. A helpless lot. The governemnt of India is dying to attract more and more MNCs. Annihilition Rural Inia is going on to satisfy the Shining India`s Middle Class consumer Upserge while more than three thousnad million people consisting of mainly rural and urban SC, ST, minority folk live under Poverty Line with daily income less than one dollar! They have no opportunity to enter the market. The open Market neo liberalism has opened all doors and windows for neo colonialism, an omnipresent US Military strike power with US Indo Nuke deal and strategic regrouping of Indian Ocean with US lead.
But the ruling class is quite unsuccessful to save even the interests of affluent classes to as evident with Nokia episode. Recently United States of America has returned 19 million chinese toys on custmer saftey ground. US and Europe has banned all pollution prone chemicals. But we establish PCPIR to accomodate biological chemical warfare experiments in India as the nation witnessed in Bhopal Gas Tragedy.
Anything is imported without any custmer safety or care!
Yes, we are going to be a superpower under US galaxy manusmriti Order.
Chears!
Ever since Finnish telecom major, Nokia, recalled around 46 million batteries manufactured between December 2005 and November 2006, customers have been left stranded between the company and the retail mobile stores. Nokia is not providing the number of customers using the BL-5C batteries in Singapore, but it is understood that very few here have been affected by the battery overheating problem. Nokia recently recalled the BL-5C batteries manufactured by Japan-based Matsushita due to potential overheating followed by a short circuit. However, there has been a lot of confusion for customers as to whom to approach in case of a faulty battery.At the time of recall, Nokia had issued a notice on its website specifying the details of the faulty battery and once a user followed the instructions, and if the battery is found to be dangerous, then the company would get it replaced.
Most customers are not aware that the problem can be solved through the company’s website and are flocking to Nokia outlets across India.There is confusion among Nokia cell phone owners. Several users are lining up in front of Nokia showrooms and service centres to get the faulty batteries changed.
5C battery manufactured by Japan's Matsushita, hundreds of anxious customers were seen thronging its outlets in India, forcing some shops to shut down.
Amid scare of batteries heating up, Nokia mobile phones users on Thursday thronged the company showrooms seeking information and replacement of the batteries covered under the product advisory issued early this week.
The company, however, said that there was a process to identify faulty batteries and replace them. Nokia has set up a helpline and offered an SMS facility to address the issue.
"There has been no complaint from India out of 100 complaints received globally. But supply of BL-5C batteries, covered under the advisory included India, so we have taken all pro-active steps to address customers' concerns," Nokia India Director (Marketing) Devinder Kishore told reporters.
Besides setting up a helpline (080-30303838), Nokia has offered an SMS facility in identifying faulty batteries of BL-5C batch, manufactured between December 2005 and November 2006.
Since last two days, Nokia has received 1.65 lakh SMSes and phone calls out of which of about 4.5 per cent (6498) batteries were found in the batch for which product advisory was issued early this week.
Kishore said customers need not go to any Nokia authorised shop as they can either log on to Nokia website or SMS them at 5555. If their batteries were found to be from the faulty batch, it would be replaced within 10 days and would be delivered at customers' residence.
The BL-5C is one of the 14 battery models used in Nokia products.
Nokia had found that in some cases, BL-5C batteries were overheating, which was initiated by a short circuit upon charging, and subsequently resulting in their being dislodged.
Some 7,250 batteries in India belong to the BL-5C series, the company said, even as it tried to educate customers on how to identify the make of the battery and then check if they were faulty.
"A Nokia branded battery will have Nokia and BL-5C printed on the front of the battery," the company's marketing director for India, Devinder Kishore, said in a statement. On the reverse, 'Nokia' mark appears at the top and the battery identification number, comprising 26 characters, is found at the bottom.
"Consumers should refer to this identification number to help determine if the battery is covered under the product advisory and needs to be replaced free of charge," Kishore said.
The company said the consumers could get their 26-digit identification checked by sending an SMS to 5555, logging on to www.nokia.co.in or calling Nokia Care at 30303838.
On Tuesday, the Finnish mobile phone maker recalled 46 million handset batteries manufactured by Matsushita between December 2005 and November 2006. The product advisory did not apply to any other Nokia-branded battery, the company said.
"The BL-5C is one of 14 different battery models used in Nokia products. As with many of its components, Nokia has a multi-supplier strategy for batteries, including the BL-5C. Matsushita is one of several suppliers for BL-5C."
Telcos, Singtel, Starhub and M1 have confirmed that there were indeed only a few complaints.
And all three operators had referred affected customers to Nokia, which has set up a telephone line and a webpage (www.nokia.com/batteryreplacement) to address any enquiry.
Nokia has announced that it would offer free replacements for the BL-5C batteries, following at least 100 incidents of overheating all over the world. But the company clarified that the affected batteries are confined to the batch manufactured between December 2005 and November 2006.
There are about 46 million batteries in that batch and they were produced by Japan's Matsushita Battery Industrial Company. - CNA/ac
Standard & Poor's Ratings Services said its 'AA-' rating and stable outlook on Matsushita Electric Industrial Co Ltd would not be affected by the company's offer to replace 46 mln lithium ion batteries worldwide for Nokia Corp.
S&P said while the replacement could cost several hundred million dollars, the impact on the company's solid cash flows will be limited and any reduction in Matsushita's consolidated earnings is likely to be temporary.
However, S&P said it will monitor the impact on Matsushita's medium-term business strategy and added any deterioration in the company's brand image may negatively impact its business development.
The Chinese unit of the Finnish telecommunications giant Nokia is facing legal action for alleged workplace discrimination. The legal proceedings started in the city of Dongguan in Southern China on Wednesday.
Standard & Poor's Ratings Services said its 'AA-' rating and stable outlook on Matsushita Electric Industrial Co Ltd would not be affected by the company's offer to replace 46 mln lithium ion batteries worldwide for Nokia Corp.
S&P said while the replacement could cost several hundred million dollars, the impact on the company's solid cash flows will be limited and any reduction in Matsushita's consolidated earnings is likely to be temporary.
However, S&P said it will monitor the impact on Matsushita's medium-term business strategy and added any deterioration in the company's brand image may negatively impact its business development.
A Chinese job applicant recently filed a lawsuit against Nokia in China, claiming that Nokia’s subsidiary in Dongguan turned him away after discovering that he was a Hepatitis-B carrier. He is claiming compensation of CNY 500,000, which is roughly equal to EUR 50,000.
This is reported to be the first case in China in which a multinational company has been accused of discriminating against a Hepatitis-B carrier. As many as 120 million Chinese citizens are carriers of the Hepatitis B virus (HBV) - nearly one in ten of the world’s largest population.
According to the Nokia company policy, a chronic disease must not have any influence on a recruitment decision, unless it makes the applicant unable to work or causes a considerable risk to others.
"This is a longstanding policy, of which all employees responsible for recruiting have now been re-informed and trained accordingly", reports Thomas Jonsson from Nokia’s office in Beijing.
The Chinese man who filed the lawsuit is publicly using a fictitious name, Li Sheng. At the court hearing his lawyers presented a recording that allegedly proves that a woman working in the personnel department of Nokia rejected Li on the basis of the HBV.
Even though the virus is reported not to be contagious under normal circumstances, about half of all Chinese workers refuse to work with HBV carriers, according to a survey conducted in the country in May. Hence HBV carriers often face discrimination in China. The first court case arising out of workplace discrimination on these grounds was heard there only as recently as 2003.
"This case will make the problem known publicly. It will also teach HBV carriers how to defend their legal rights", said Lu Ju, an HBV activist, who is assisting Li in the lawsuit.
Nokia has four factories, six product development units, and more than 6,000 employees in China.
The court is expected to hand down its decision on the Dongguan case in the next few weeks.
“On August 14 when Nokia issued the warning, no communication was sent to us,” says Jivan Mansukhani, a Nokia ‘Priority’ dealer at Ville Parle. He added that since then more than 100 people had come to his shop, expecting him to resolve the matter, even though he was not authorised to do so.
Sampath Iyengar of Linkworld, a gadgets shop located in Inorbit mall told Hindustan Times: “On August 15, we got more than 50 customer queries and we ended up checking the status of all these complaints online.” He added this was affecting his daily business, since he had to service customer problems rather than selling new products.
Analysts are also a bit surprised at the way Nokia India handled this issue. “While, globally it makes sense to issue an advisory on the website, it does not make sense in a country like India where Internet is still not a mass medium,” a telecom analyst who did not wish to be named said. He added that Nokia should have instructed its ‘Priority’ dealers to handle this issue thereby causing less pain to customers.
Despite repeated attempts Nokia India officials refused to comment on the number of phone batteries recalled. According to telecom analysts, the company has a 72 per cent market share in mobile phones.
What to do
Go to www.nokia.com or call Nokia care at 30303838
Identify whether your BL-5C battery falls under the recall
Check the battery identification number (consisting of 26 characters) printed on the backside of the battery
If faulty, then Nokia will collect it from the location specifie
Nokia battery explosion in RP under investigation
By Erwin Oliva
INQUIRER.net
Last updated 12:41pm (Mla time) 08/16/2007
MANILA, Philippines -- A spokesperson of Nokia Philippines said the reported local incident of an explosion of a battery identified in its recent product advisory is still being investigated.
"There was one incident involving an N91 phone. But it is isolated and not linked to the product advisory we issued. It is still being investigated," said Nikka Singson-Abes, corporate communications manager of Nokia Philippines Inc., in a telephone interview.
The Nokia executive said the N91 unit, which contained the Nokia-branded battery model identified as defective, was sent to Finland for further investigation.
"They used the word 'exploded' but the battery has expanded," she clarified.
She also stressed that Nokia did not issue a product recall but an advisory, which warned consumers about reported overheating problems of a Nokia-branded BL-5C battery manufactured by Matsushita Battery Industrial Co. Ltd of Japan between December 2005 and November 2006.
According to Nokia's advisory, the Matsushita battery was identified in "very rare cases" that it "could potentially experience overheating initiated by a short circuit while charging, causing the battery to dislodge."
The Nokia Philippines executive had no idea how many of these defective batteries were shipped in the Philippines.
But she advised consumers to go to the phone manufacturer's a website and follow instructions on finding out if their batteries are affected by the product advisory.
Nokia's website said several suppliers for BL-5C batteries have collectively produced more than 300 million BL-5C batteries.
My phone displays ”Contact Service”.
The message ”Contact Service” indicates that there may an internal problem with the phone. The following steps may help resolve the issue or give some indication as to the source of the problem:
Remove and re-insert the battery according to the instructions in the user guide.
Remove and re-insert the SIM card according to the instructions in the user guide.
If your phone has an MMC (MultiMediaCard), remove and re-insert the MMC.
If your phone still displays the message, please bring it to the nearest Nokia service center for inspection. You can find service center addresses from the drop-down menu at the bottom of Repair.
2. Where is my nearest Nokia service center?
You can find service center address and contact information from your local Nokia Web site: select your location from the drop-down menu at the bottom of Repair.
3. How can I contact Nokia customer service?
You can find customer service contact information from your local Nokia Web site. In most cases, customer service is offered via email and/or phone.
To be directed to the customer service section of your local Web site, select your location from the drop-down menu at the bottom of Contact Us.
For western brands that are about to hit any part of Asia, you need a culturally aware brand strategy to avoid a negative response to the culture shock you and your brand might experience.
Even if you have no plans to enter Asian markets, there is a lot to learn from comparing culturally-derived attitudes which all have lessons for brands and business.
For example, let's look at sake, Japan's traditional rice wine. When you're in Japan, you'll observe a gesture that's typical in the hospitality of the country. It's a gesture that has relevance to branding and business in general.
The eggcup-sized sake cup will be placed in front of you, sitting in a receptacle of some kind. When your host or companion pours your sake the cup will be filled to overflowing, the receptacle it sits in receiving the overflow and itself being filled to the brim.
This overserving expresses the generosity of the host, restaurant or bar. It's a gesture to show gratitude for your presence. And it exhibits a desire to give you more that you expect. This vignette opens vistas of meaning - brands must over-deliver and exceed customer expectations.
STATE OF THE INDIAN CONSUMER
http://www.cuts-international.org/State-IC.htm
The sole and end purpose of all production is consumption. The purpose of economic planning is to allocate resources, as far as possible, to the satisfaction of consumers’ needs. This leads directly to the idea of consumer sovereignty, as the purpose of economic activity is to allocate resources to meet consumers’ needs. And then, there is logical, moral and political force in the proposition that the right person to make the decision about the allocation of resources to her/his own needs is the consumer her/himself.
In the good old days, things were much simpler, e.g. the barter system, and the consumer did not face much problems in allocating her/his resources to satisfy her/his needs by choosing from a limited range of goods and services available. The situation has changed over time. Today the market place is huge but shrinking as well-in terms of faster reach and proliferation of organised business. Expressed the noted diplomat and economist, John Kenneth Galbraith: “It is not the consumer who is the king, but it is the large corporation who is the king in the economy. Whatever happens is not because the consumers wants it that way, but simply because powerful large corporations prefer it that way.”
Furthermore, there is the question of poverty, i.e. of such consumers who are marginal players in the marketplace; the poor, low-income as well as socially disadvantaged consumers. All welfare states are committed to socio-economic welfare, including India, but development projects and priorities are often skewed or benefits do not reach the targeted population.
It is unfortunate but also the reality in India, or for that matter in most developing countries. Marketplace distortions exist in developed countries too. Consumers are, more often than not, taken for granted.
http://www.cuts-international.org/State-IC.htm
Customer Care
Definition and Overview
Definition
Customer care is a customer service that seeks to acquire new customers, provide superior customer satisfaction, and build customer loyalty.
Overview
With the deregulation of telecommunications services, consumers now have more choice in selecting a service provider. When ordering a new service or maintaining an existing service, consumers must take into account the following three key factors: the quality of the service, the price of the service, and the customer service of the service provider. The first two factors are relatively objective and usually easy to control. As shown by Figure 1, the graphical representation of a market research study done a few years ago, customer service dissatisfaction is the most important key factor when a consumer decides to change service providers.
1. An Environment without a Customer Care System
All telecommunications service providers have customer services. A customer service that does not have a customer care system is characterized by the following:
multiple applications for a customer service representative—Without a customer care system, customer service representatives (CSRs) must use many applications to service a customer. Billing, provisioning, ordering, credit validation, and event tracking are examples of these applications. Sometimes the CSRs need two or three workstations or terminals. A CSR without a customer care system will use all of these mentioned systems to handle even a simple customer request for a new telephone line. As these are usually independent applications, the CSR must enter the same information many times. There is always the possibility of mistyping and forgetting to enter some information in an application as a result of human error. With errors, the customer is not likely to get his/her requested service as promised by the CSR. With multiple applications, there is an increased possibility of human error. In contrast, with a customer care system, the CSR must only use one application.
Figure 2. User Must Multitask
no procedure—Because of multiple applications, or applications that provide too much flexibility, each CSR develops his or her own procedure. The services that a customer receives depends on the CSR. Some services may be good, while others may not be so good. The customer will perceive this unevenness as poor customer service. A good customer care system, in contrast, implements CSR procedures and forces them to follow company-approved procedures.
long training times—Customer service departments have relatively high staff turnovers. As there are many applications and procedures that CSRs must learn, the training time is lengthy and costly to service providers. A good customer care system is easy to learn and use and, therefore, has a shorter training time.
many hand-offs—Because of a lack of automation, a great deal of handing tasks off to other people or departments manually is required. Each one of these manual hand-offs means waiting time, more data entry, and increased possibility of human error. A customer care system reduces the number of hand-offs by automating these manual tasks.
poor morale—Poor customer service due to inadequate infrastructure results in poor CSR job satisfaction. Consequently, the customer service department will experience high turnover and poor customer service. With a customer care system, customer services will be better, and CSRs will be more satisfied with their work.
http://www.iec.org/online/tutorials/cust_care/topic01.html
Outsourcing to India - Good Customer Service
The Importance of Good Customer Service
The key to customer retention is good customer service. Regardless of whichever industry one is a part of, customer care is of utmost importance. An increasing number of organizations are realizing that with growing competition, new technological innovations and constantly improving services and products, consumers are being pulled in different directions. It is vital to ensure that customer loyalty programs are an integral part of an organization. Acquiring new customers is important, but holding on to existing customers is crucial. After all if existing customers are satisfied they will help in acquiring new ones by spreading the news of your outstanding customer services. Take a look at these statistics:
Repeat customers spend 33% more than new customers Referrals among repeat customers are 107% greater than new customers It costs 6% more to sell something to a prospect than to sell that same thing to a customer So you can see the need for a consistent and committed customer support service that will nurture and strengthen this bond. Some of the main problems customers have are of unresolved complaints, pricing issues, competitors having better offers, or they just feel you do not care enough. One has to be constantly tuned in to a customer's needs. Determining what they want is an important factor in organizational success. Since the market is in constant flux, one needs a consistent and committed approach in order to gauge and be in touch with the changing whims of a consumer.
But what if customer care is not one of your core activities? You may lack the expertise, resources, and finances to ensure good customer services. Outsourcing to competent and dedicated customer care professionals is a great option and the path that many global companies are taking.
The need to outsource customer services
The fact that there needs to be an intense focus on customer care is indisputable. Acquiring new customers as well as keeping existing customers satisfied by anticipating their needs can only be done through good customer service.
Outsourcing, after all, offers a convincing case for ROI (return on investment), minus a lot of the risk inherent in setting up a complex operation that is not a core competency.
India is becoming an increasingly popular location for outsourcing and one can be assured that there will be professional and highly qualified people handling your customers and providing good customer care service.
http://www.outsource2india.com/services/customer_interaction_services.asp
BEGININGS
SINCE INDEPENDENCE, India has been striving to develop and strengthen its industrial base. In this pursuit of "self-sufficiency", however, the consumer has been made to endure sub-standard products and services: adulterated foods, short weights and measure, spurious and hazardous drugs, exorbitant prices, endemic shortages leading to black marketing and profiteering, unfulfilled manufacture guarantees,and a host fo other ills. In one infamous case, forty persons were struck with dropsy and glaucoma after consuming groundnut oil adulterated with toxic argimon oil. The culprits were never brought to justice. This outrage energised nine ladies to organize a movement to fight for consumer rights. They formed the Consumer Guidance Society of India (CGSI) to resist consumer exploitation of all forms.
HIGHLIGHTS
Following are some some of the landmarks achieved by CGSI :
1. CGSI is the earliest consumer organisation in India, founded in 1966.
2. CGSI was the first to demand a Consumer Protection Act with Consumer Cours to implement it. This become a reality in 1986.
3. To date, 70% of the thousands of complaints referred to CGSI have been redressed.
4. CGSI established formal Product Testing in India.
5. CGSI was the first to publish a monthly magazine "Keemat" carrying information of importance to consumer.
6. CGSI promotes consumer education; initiates training projects in rural areas; Promotes publicity drives; represents consumer intrests with Government and other bodies.
7. CGSI received the National Award for consumer Protection in 1991.
8. CGSI is the only Indian consumer organisationto be a council member of Consumer International for 25 years.
9. CGSI is a member of the Maharashtra State Consumer Protection Counsil.
10. CGSI participates in a larg number of technical commitees and government decision-making bodies.
LEGAL FRAMEWORK
CGSI was the first consumer organisation to demand special Consumer Court for redressal of consumers' complaints. In 1975, CGSI led a delegation of five consumer organisations from different parts of India to the then Minister for food and Civil Supplies, Mr.T.A. Pai, to press for a comprehensive Consumer Protection Act, Special Consumer Court and a Directorate for implementation of the ACt. The first two have now become a reality.
COMPLAINT REDRESSAL
CGSI handles consumer complaints and offers legal guidance to those wishing to file suits in the Consumer Court. In case where there are a number of complaint against a particular party, both sides are brought together to resolve the issue. The CGSI'S Complaints Committee meets twice a week. Many thousands of grievances have been handled over the years, with 70% success in favour of the complaints cover medical/surgical malpractice and negligence; insurance non-payment; sub-standard drugs and medicines; home remedies; defective household appliances; poor quality foods and drinks; misleading advertising claims; and grievances concerning investments, real estate, insurance, telephones, electricity supply, etc.
PRODUCT TESTING
As early as 1977, CGSI established the facility of product testing. It first assessed the safety and perforamance of domestic pressure stoves and found that two-third of the samples tested failed in safety Parameters. CGSI sent the results to the goverment and indian Standards Institution (ISI) with a demand for mandatory certification. In 1986, the Pressure Stoves Quality Control Order was passed. later,ISI Certification for pressure stoves became mandatory. Subsequently tests were carried out on electrical appliances and fittings - irons, immersion heaters, This culminated in the enactment of the Household Electrical Appliances (Quality Control) Order. A food adulteration testing kit has been developed for use by the lay consumer. Many other products were tested and reports published in the Society's monthly Journal, "Keemat": edible oils, powdered spices, 'surma', geysers, clinical thermometers, plastic water bottles, rubber teats, milk, mineral water, bread, soft drinks, bath soaps and toothpaste.
CONSUMER EDUCATION FOR SCHOOLS/COLLEGES
CGSI's Education Committee members had been working with other likeminded educationists to formally introduce Consumer Education in the school curriculum. After nearly two years of meetings and discussions, our efforts were fruitful. In 1994, the Maharashtra Education Board introduced Consumer Education at the 9th Standard Level, progressively covering students from the 4th Standard upwards. The subject taught are the Consumer Moment, Rights & Responsibilities of Consumers, the Consumer in the Market Place, Food Adulteration, Weights and Measures, the Environment, etc. This topics included under existing subjects like Civics, Economics and Home science, are project-based and more practical in nature then theoretical or examination-oriented.
CONSUMER EDUCATION FOR RURAL CONSUMERS
CGSI started a rural project in the villeges of Thane and Raigad districts (Maharashtra) in 1997, with a staff of six and funding from Actionaid. Consumer training was given to people in 112 villages by 1999. Over 32,300 people have received Consumer Education through 750 talks and demostrations in the 2 years of the project, 107 training programmes were organised and 5,767 potential activists have been given special training in Consumer Activision. Three local Consumer groups have been setup in different areas by the Consumers themselves, and these are now actively organising exhibitions, holding talks and redressing complaints. more are expected to come up soon.
PUBLICATIONS
"Keemat" is now in its 32th year of publications, the first Consumer magazine in India to be published regularly every month. CGSI has also produced Consumer Guides on subject like Electrical Appliances, Edible Oils, Pesticides, Food, Adulteration, Safety At Home, Safe Blood, etc.
NATIONAL AWARD
In 1991, CGSI received the National Award for Consumer Protection in its 25th year for service to Consumers. CGSI hopes to reach out to more and more consumers in the new millenium and to developed newer and more effective methods of serving consumers interest.
http://www.cgsiindia.org/aboutus.html
CUSTOMER CARE NEWS
Customers Customer Satisfaction Flat
Detroit automakers narrowing gap with imports; Apple, Dell and Google slip. The latest American Customer Satisfaction Index (ACSI) edged up 0.1 percent to 75.3 on ACSI's 100-point scale and is up only 1 percent in the last year.
Tuesday, 14 August 2007
People Workers' Pay Raises Won't Be Much In '08
Workers hoping for big raises next year are in for disappointment. Employers will be holding the line on pay increases, following a trend of reining in compensation costs to stay competitive.
Tuesday, 14 August 2007
Customers How To Stop Travel?s Sad Customer-Service Slide
It isn’t your imagination. The service is getting worse. Almost every measure of performance, from the federal government’s numbers to independent surveys by the likes of the University of Michigan’s American Customer Satisfaction Index, suggests that when it comes to travel, customer service is circling the drain.
Tuesday, 14 August 2007
Culture Fun
Frivolous, we know--unless you want to attract and keep good employees and customers. A whole industry has sprung up around corporate play-together-stay-together programs: cooking classes, improv training, team drumming. These days you can't shoot a Nerf gun into a roomful of CEOs without hitting a self-proclaimed fun evangelist.
Monday, 13 August 2007
Culture Organizational Development Can Increase CRM Performance
Maximum CRM effectiveness requires the cooperation and support of executives and employees throughout an organization. Many studies have found that active executive endorsement for a CRM project positively influences employee acceptance and support for the project.
Friday, 10 August 2007
Processes Contact Centers: Are You Drowning in Data?
Market pressures and improving customer service have long been key components of contact center strategies. Best-in-Class companies identify the need to remain competitive as the top driver that organizations should consider when implementing an intelligent contact center. The need to improve first contact closure rate is highlighted by companies as the second driver.
Friday, 10 August 2007
Processes Balancing Sales and Service in the Call Center
Generating sales for any organization can be a challenge. When it is to happen in a call center that has traditionally focused on service, the challenges can seem insurmountable. This does not have to be reality, however. Call centers can generate significant sales and profits, but it does not come easily or immediately.
Friday, 10 August 2007
Processes Contact Centres Say One Thing Yet Do Another!
A newly released independent research report -- UK Contact Centres and Customer Service -- finds
